Privacy Policy

Privacy Policy

Last Updated: 14 August 2026

Rarest Clothing ("Rarest", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you provide when you visit or make a purchase through rarestclothing.com (the "Website").

This Privacy Policy explains what information we collect, how we use it, how we share it, how we protect it, and the choices available to you.

By using our Website or purchasing our products, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information when you use our Website or purchase our products.

A. Information You Provide to Us

Depending on how you interact with Rarest, this may include:

- Full name

- Billing and shipping address

- Email address

- Mobile/telephone number

- Account login information, if you create an account

- Order and purchase information

- Product preferences and related information you voluntarily provide

- Information you provide when contacting our customer support

- Information provided when you subscribe to our newsletter or marketing communications

- Information you provide when participating in surveys, contests, promotions, or other activities

We only request information that is reasonably necessary for the relevant purpose.

B. Payment Information

When you make a purchase, payment information may be processed by third-party payment service providers.

We generally do not directly store your complete debit card, credit card, banking credentials, UPI PIN, or other sensitive payment credentials on our servers.

Payment information may be collected and processed by the payment provider according to its own privacy policy and security practices.

C. Information Collected Automatically

When you browse our Website, certain technical information may be collected automatically, including:

- IP address

- Browser type and version

- Device type

- Operating system

- Approximate location derived from technical information

- Pages visited

- Referring website or source

- Date and time of access

- Website interaction and usage information

- Cookies and similar technologies

This information helps us operate, secure, analyse, and improve our Website.

2. How We Use Your Information

We may use your information for the following purposes:

Order Processing

To:

- Process and confirm your orders

- Process payments

- Deliver products

- Provide order updates

- Handle cancellations, returns, exchanges, and refunds

- Provide customer support

- Maintain transaction and order records

Website Operations

To:

- Operate and maintain the Website

- Create and manage customer accounts

- Improve Website functionality

- Remember preferences

- Troubleshoot technical issues

- Prevent fraud, abuse, and unauthorized activity

- Maintain Website security

Communications

We may use your contact information to communicate with you regarding:

- Orders

- Payments

- Shipping and delivery

- Returns and refunds

- Customer service requests

- Important Website or policy changes

Where required, we will seek appropriate consent before sending promotional communications.

Marketing

If you have provided the appropriate consent or where otherwise permitted by applicable law, we may use your information to send:

- Product announcements

- New collection updates

- Offers and promotions

- Brand communications

- Marketing emails or messages

You may opt out of marketing communications at any time by using the unsubscribe mechanism provided in the communication or by contacting us.

Analytics and Improvement

We may analyse Website usage and customer interactions to understand how our Website and products are used and to improve our products, services, marketing, and customer experience.

3. Cookies and Similar Technologies

Our Website may use cookies, pixels, tags, scripts, and similar technologies.

Cookies may be used to:

- Keep the Website functioning properly

- Remember your preferences

- Maintain your shopping cart

- Understand Website traffic and usage

- Measure advertising effectiveness

- Improve Website performance

- Provide relevant marketing and advertising

Some cookies may be placed by third-party service providers that provide analytics, advertising, payment, or other services to us.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the Website.

4. How We Share Your Information

We do not sell your personal information as a standalone commercial product.

We may share information with trusted third parties where reasonably necessary to operate our business and provide our services.

These may include:

E-commerce and Website Providers

Our Website may be hosted or supported by third-party e-commerce technology providers, such as Shopify, which may process information necessary to operate the online store.

Payment Providers

Payment service providers may process payment and transaction information to complete purchases and prevent fraud.

Shipping and Logistics Providers

We may share your name, phone number, shipping address, order information, and other necessary details with courier, logistics, and delivery partners so that your order can be delivered.

Technology and Service Providers

We may use third-party providers for services such as:

- Website analytics

- Advertising and marketing

- Email and communication services

- Customer support

- Fraud prevention

- Cloud storage

- Website security

- IT services

These providers may process information on our behalf and are expected to use it only for the services they provide to us.

Legal and Regulatory Requirements

We may disclose information where reasonably necessary to:

- Comply with applicable laws or legal obligations

- Respond to lawful requests from authorities

- Protect our rights, property, or safety

- Investigate fraud or security incidents

- Enforce our terms and policies

5. Third-Party Services and Links

Our Website may contain links to third-party websites, applications, social media platforms, payment services, or other external services.

If you interact with a third-party service, that service may collect and process your information according to its own privacy policy.

Rarest is not responsible for the privacy practices, content, security, or policies of third-party websites or services.

6. Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, loss, or destruction.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

Accordingly, while we take reasonable precautions to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

- Fulfilling orders

- Providing customer support

- Maintaining business and transaction records

- Complying with legal, tax, accounting, and regulatory requirements

- Resolving disputes

- Preventing fraud

- Enforcing agreements

- Protecting our legal rights

When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it, subject to applicable legal requirements.

8. Your Rights and Choices

Subject to applicable law, you may have rights regarding your personal information, including the ability to:

- Request information about the personal data we process about you

- Request correction of inaccurate or incomplete information

- Request deletion of personal information where applicable

- Withdraw consent where processing is based on consent

- Opt out of promotional communications

- Raise a complaint regarding our handling of your personal information

- Exercise other rights available to you under applicable law

Where consent is the basis for processing, withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Certain information may need to be retained where required by law or where necessary for legitimate business, legal, security, or transactional purposes.

9. How to Exercise Your Privacy Rights

To make a privacy-related request, contact us using the details below.

Please include sufficient information for us to understand and verify your request.

Customer Support Email: [support@rarestclothing.com]

Business Name: Rarest

Business Address: AS ORNATE PLOT 125B ULWE

We may need to verify your identity before completing certain requests in order to protect your information from unauthorized access.

We will process valid requests within the period required by applicable law.

10. Children's Privacy

Our Website is not intended to be used by children who are not legally permitted to use online shopping services without appropriate authorization.

We do not knowingly seek to collect personal information from children for purposes that are not permitted under applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can take appropriate action.

11. International Data Processing

Some of our third-party service providers may process or store information outside India.

Where personal information is transferred or processed outside India, we will take reasonable steps to do so in accordance with applicable law and our contractual and security requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

- Our products or services

- Website functionality

- Technology

- Business practices

- Applicable laws or regulations

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

We encourage you to review this page periodically.

13. Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or our handling of your personal information, please contact us:

Rarest Clothing

Website: rarestclothing.com

Customer Support: [support@rarestclothing.com]

Address: AS ORNATE PLOT 125B ULWE

We will make reasonable efforts to respond to privacy-related enquiries and complaints in accordance with applicable law.

14. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the applicable laws of India.

Any disputes arising in connection with this Privacy Policy shall be subject to the jurisdiction of the courts having appropriate jurisdiction under applicable law.

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By using rarestclothing.com, you acknowledge that you have read and understood this Privacy Policy.